Arsenal Football Club have finalised a groundbreaking commercial partnership with global HR and payroll titan Deel, signalling the end of their long-standing relationship with Visit Rwanda.
According to sources close to the deal, Deel selected Arsenal over other top contenders, most notably Chelsea, underscoring the Gunners’ soaring commercial value and expanding global influence.
The agreement, widely described as “blockbuster,” is expected to provide a significant financial uplift for the club, further strengthening Arsenal’s economic muscle as they push to consolidate their status among football’s elite both on and off the pitch.
Deel, known for its innovative workforce technologies and vast international operations, is poised to inject a modern and dynamic edge into Arsenal’s commercial landscape. The partnership reflects shared values of innovation, ambition, and worldwide reach.
For the North London giants, this pact marks the beginning of a bold new chapter, one that reaffirms Arsenal’s stature as one of the sport’s most powerful global brands.
Additional details, including financial figures and activation plans, are expected to be unveiled in the coming days.